Last week, we published this post where we began discussing how most people are paralyzed when it comes to advertising because they're afraid of not seeing a return on investment, or ROI, on their advertising spending. Perhaps they've tried some advertising and didn't...

When it comes to marketing and advertising, one of the things that everyone wants to guarantee is a return on investment. Most people are deathly afraid of wasting money on ads. Nobody wants to chunk a ton of money in and not make that money — and more! — back as a...

Here are a few truths about search engine optimization (SEO): SEO is important, very important. When someone searches for your organization (or searches for keywords related to your organization), you want your website to show up. SEO takes a long time to properly...

Your website is one of the most important assets of your business. Most likely, before anyone works with you, they're going to check you out online. Having a website that works for converting the prospect into a customer is the key to success. Important to note is a...

Over the past several years, I've hired a number of coaches, consultants, and guides to help me with my business and life. Sometimes those coaches and consultants have provided amazing content or guidance to me. Sometimes the material and advice has been a bit of a...

We work with a variety of types of mission-minded or mission-driven organizations—people or organizations whose mission is to serve others. Often, a key ingredient in that is building a platform. For example, if you're going to teach churches how to better steward...

Most businesses, organizations, and individuals are leaving money on the table by not going after what we call, “Low Hanging Fruit.” These are customers who’ve purchased from you before, who are raving fans, or who are familiar enough with you that they’d purchase...

"Hi, can you help us get more clients?" This question is probably the most typical inquisition we get from mission-minded organizations. And, while it's true, at the end of the day they want more customers so they can have a bigger impact (and pay the bills), getting...

One of the areas where many mission-minded organizations fail to take advantage of an opportunity to gain momentum is when they launch new products, services, courses, etc. Using an intentional launch sequence for your new offer can make all the difference between...

We work with many organizations to help them gain alignment in their messaging and marketing so they can better accomplish their mission. When key elements are out of alignment, there are serious, mission-crushing, consequences. However, organizations that have our...