Most businesses, organizations, and individuals are leaving money on the table by not going after what we call, “Low Hanging Fruit.”
These are customers who’ve purchased from you before, who are raving fans, or who are familiar enough with you that they’d purchase from you if you asked them to.
They are people who you could be influencing right now if you only knew how.
For example, if you are an author and you sell a book and you don’t have an automated email sequence for every person who purchases your book, introducing them to the next natural step in their journey with you, you’re missing out on low hanging fruit.
Or, if you have an online course or webinar and you’re not strategically nurturing people to go deeper with you, you’re missing out.
If, for example, you do events for churches and you don’t have a way for churches to easily re-book you, follow-up resources for them to purchase from you, etc., you’re missing out on low hanging fruit.
If you have a large email list and you’re not emailing them a pitch at least once a week, you’re missing out.
If you post videos on YouTube and you don’t have a clear “ask” or call-to-action at the end…you guessed it – you’re missing out.
If you’re spending a ton of time on social media, and if you’ve built up a huge following, but you’re not seeing direct sales from it, there’s probably some low-hanging fruit there you’re missing.
The fruit is ripe and ready for the picking…all you’ve got to do is have a plan to go get it.
If you don’t have the plan, give us a call. We can help you figure it out.