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Low Hanging Fruit

Low Hanging Fruit

Most businesses, organizations, and individuals are leaving money on the table by not going after what we call, “Low Hanging Fruit.” These are customers who’ve purchased from you before, who are raving fans, or who are familiar enough with you that they’d purchase...
You Don’t Need More Clients

You Don’t Need More Clients

“Hi, can you help us get more clients?” This question is probably the most typical inquisition we get from mission-minded organizations. And, while it’s true, at the end of the day they want more customers so they can have a bigger impact (and pay...
Launch Sequence

Launch Sequence

One of the areas where many mission-minded organizations fail to take advantage of an opportunity to gain momentum is when they launch new products, services, courses, etc. Using an intentional launch sequence for your new offer can make all the difference between...
You’ve Got To F.O.C.A.S.

You’ve Got To F.O.C.A.S.

We work with many organizations to help them gain alignment in their messaging and marketing so they can better accomplish their mission. When key elements are out of alignment, there are serious, mission-crushing, consequences. However, organizations that have our...
Windows and Doors

Windows and Doors

Imagine a room. Four walls, a floor, and a ceiling. Imagine that in this room is a great treasure. The room is abundantly full of treasure that has life-changing potential. But there are no windows to look through to see the treasure. And there are no doors to go...
Copywriting Template

Copywriting Template

One of the biggest frustrations our clients face is writing copy for their ads. Copywriting is an important part of building a successful web page, landing page, or advertisement. Getting it right is an intricate and detailed process, but it doesn’t have to be...