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Rethinking ROI

Rethinking ROI

Last week, we published this post where we began discussing how most people are paralyzed when it comes to advertising because they’re afraid of not seeing a return on investment, or ROI, on their advertising spending. Perhaps they’ve tried some...
Rethinking ROI

Afraid of No ROI

When it comes to marketing and advertising, one of the things that everyone wants to guarantee is a return on investment. Most people are deathly afraid of wasting money on ads. Nobody wants to chunk a ton of money in and not make that money — and more! — back as a...
Some Truths About SEO

Some Truths About SEO

Here are a few truths about search engine optimization (SEO): SEO is important, very important. When someone searches for your organization (or searches for keywords related to your organization), you want your website to show up. SEO takes a long time to properly...
5 Important Elements of a Good Website

5 Important Elements of a Good Website

Your website is one of the most important assets of your business. Most likely, before anyone works with you, they’re going to check you out online. Having a website that works for converting the prospect into a customer is the key to success. Important to note...
Getting Help IS The Solution

Getting Help IS The Solution

Over the past several years, I’ve hired a number of coaches, consultants, and guides to help me with my business and life. Sometimes those coaches and consultants have provided amazing content or guidance to me. Sometimes the material and advice has been a bit...
The Importance of a Platform

The Importance of a Platform

We work with a variety of types of mission-minded or mission-driven organizations—people or organizations whose mission is to serve others. Often, a key ingredient in that is building a platform. For example, if you’re going to teach churches how to better...