In a recent post about The 5 Types of Content Every Organization Should Produce, we mentioned that every organization should be producing organic social media posts. This content should be posted on all of your social channels so when people go to check you out, they see you as relevant, authoritative, and human.
If you’re a mission-minded organization, this is especially important because before people will agree to work with you, they will want a glimpse into your organization to make sure you’re actually accomplishing the mission you claim to be about.
Whether you’re a Christian school posting photos of your students learning or having fun every day, or a coach to church leaders posting a quick video tip every day, or a service provider teasing out the services and products you provide, it’s vital that you develop the habit of daily posting.
As I was discussing this with one of our Christian school clients — the headmaster of the school — she mentioned how difficult it is for her to do a daily post with all of the meetings, administrative work, and disciplinary actions required as part of her everyday job. So, I asked her how many other administrative staff she has, as well as how many teachers were in her school.
She mentioned that she has 5 additional administrators and around 25 teachers in the school.
I suggested that she create a calendar and assign every administrator and teacher a day in the month where it is their job to capture a good social media post from their classroom, the gym, etc. I instructed her to explain the vision of why this is important, and to tell them that how good of a job they do at this will be a consideration for their bonus or compensation increase (because, you shouldn’t expect what you don’t inspect).
Additionally, I suggested that she pick one of the other administrative staff to be responsible for managing the calendar, posting the posts, and following up with folks.
In other words, if she doesn’t have the time to produce the content each day, she shouldn’t do it herself. She should leverage her team.
So should you.
If you are a solo organization (as opposed to a school with plenty of staff) or if you don’t have a team that shouldn’t be an excuse. For a very small amount of money (considering the potential return on investment), you can outsource your content creation and posting.
You simply have to make the decision that it’s important and have to prioritize finding someone to help you with it. And, it is a priority. In today’s socially-driven world, mission-minded organizations will have a difficult time finding success with marketing and acquiring new customers without a daily social presence.
That might feel overwhelming…but the good news is you don’t need to do it all yourself. If you’d like to chat more about getting started with an organic social media strategy feel free to Contact us…