by Wayne Bolin | Feb 17, 2021 | Uncategorized
In a recent post about The 5 Types of Content Every Organization Should Produce, we mentioned that every organization should be producing organic social media posts. This content should be posted on all of your social channels so when people go to check you out, they...
by MissionAlignAdmin | Feb 2, 2021 | Uncategorized
There are three pillars of all paid ads, whether it be using Facebook’s platform, Google’s Adwords platform, or any other method of display or search advertising. If you can master these three pillars, your ads will likely perform well. Conversely, if you get any of...
by Wayne Bolin | Jan 22, 2021 | Uncategorized
A landing page is an individual standalone website page, or a place somewhere on a website, where you send people who respond to an ad in order to get them to do the action you desire. They are typically created specifically for a marketing or advertising campaign and...
by Wayne Bolin | Dec 7, 2020 | Uncategorized
When it comes to establishing your authority, growing your audience, and having a more significant impact (not to mention making more money), creating good and consistent content is one of the most important activities you can engage in. It’s trendy these days to say...
by Wayne Bolin | Dec 3, 2020 | Uncategorized
Would you pay someone the price of brain surgery to cut your grass? Of course not, but when it comes to crafting a service or product offering, that’s often what we’re expecting of our prospects. I’ll explain how in a moment, but first, let’s look at the anatomy of a...
by Wayne Bolin | Nov 18, 2020 | Uncategorized
One of the biggest points of confusion our clients face is understanding the difference between Facebook Boosted Posts vs. Facebook Paid Ads. Let’s see if we can bring some clarity to the topic. Boosted Posts are not the same thing as Paid Ads. It’s confusing because...
