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Windows and Doors

Windows and Doors

Imagine a room. Four walls, a floor, and a ceiling. Imagine that in this room is a great treasure. The room is abundantly full of treasure that has life-changing potential. But there are no windows to look through to see the treasure. And there are no doors to go...
Copywriting Template

Copywriting Template

One of the biggest frustrations our clients face is writing copy for their ads. Copywriting is an important part of building a successful web page, landing page, or advertisement. Getting it right is an intricate and detailed process, but it doesn’t have to be...
Three Pillars of Paid Ads

Three Pillars of Paid Ads

There are three pillars of all paid ads, whether it be using Facebook’s platform, Google’s Adwords platform, or any other method of display or search advertising. If you can master these three pillars, your ads will likely perform well. Conversely, if you get any of...
Pain Point Marketing

Pain Point Marketing

Most organizations never succeed at creating a message that resonates with their audience. That’s a pretty bold statement but it’s true. And there’s a single reason for it: They don’t think deeply enough about their audience’s pain points (also known as felt needs)...