Which of the following scenarios sounds best to you: Your ideal-fit client is watching their favorite TV show. They’re reclined back in their chair or sofa and are mindlessly scrolling through their newsfeed on Facebook or Instagram and your ad appears in front of...

Most people in a marriage or committed relationship likely didn’t walk right up to their spouse and propose at first sight, right? It’s amazing how many organizations do this, however, as their primary method for acquiring new customers and selling products. Instead,...

Most organizations never succeed at creating a message that resonates with their audience. That’s a pretty bold statement but it’s true. And there’s a single reason for it: They don’t think deeply enough about their audience’s pain points (also known as felt needs)...

Here’s the thing: Nearly every mission-minded organization, author, or coach could get better by doing one thing: clarifying your messaging. The way to make your messaging better is by helping people clearly understand what you do and what you offer through a one...

We help mission-minded organizations align messaging and marketing with their mission. As we serve our clients, we come face-to-face with the consequences of misalignment as we journey with them. Even a small amount of misalignment in messaging and marketing can...