Imagine a room. Four walls, a floor, and a ceiling. Imagine that in this room is a great treasure. The room is abundantly full of treasure that has life-changing potential. But there are no windows to look through to see the treasure. And there are no doors to go...

One of the biggest frustrations our clients face is writing copy for their ads. Copywriting is an important part of building a successful web page, landing page, or advertisement. Getting it right is an intricate and detailed process, but it doesn't have to be...

In a recent post about The 5 Types of Content Every Organization Should Produce, we mentioned that every organization should be producing organic social media posts. This content should be posted on all of your social channels so when people go to check you out, they...

There are three pillars of all paid ads, whether it be using Facebook’s platform, Google’s Adwords platform, or any other method of display or search advertising. If you can master these three pillars, your ads will likely perform well. Conversely, if you get any of...

A landing page is an individual standalone website page, or a place somewhere on a website, where you send people who respond to an ad in order to get them to do the action you desire. They are typically created specifically for a marketing or advertising campaign and...

When it comes to establishing your authority, growing your audience, and having a more significant impact (not to mention making more money), creating good and consistent content is one of the most important activities you can engage in. It’s trendy these days to say...

Would you pay someone the price of brain surgery to cut your grass? Of course not, but when it comes to crafting a service or product offering, that’s often what we’re expecting of our prospects. I’ll explain how in a moment, but first, let’s look at the anatomy of a...

One of the biggest points of confusion our clients face is understanding the difference between Facebook Boosted Posts vs. Facebook Paid Ads. Let’s see if we can bring some clarity to the topic. Boosted Posts are not the same thing as Paid Ads. It’s confusing because...

One of the many mistakes people encounter when developing their business’ offer, messaging, and marketing is they don’t understand the various types of customers or clients that make up their audience. This lack of understanding, like all misalignment, can cause a...

  “The tower began to sink.” I was recently reading about the Leaning Tower of Pisa during some research on the architectural importance of foundations and that was the phrase that stuck out to me. Due to an underground foundation that was too shallow, set in...