We work with many organizations to help them gain alignment in their messaging and marketing so they can better accomplish their mission. When key elements are out of alignment, there are serious, mission-crushing, consequences.
However, organizations that have our F.O.C.A.S. Framework to recalibrate their messaging and marketing have seen incredible improvement in their goals and are much more effective in accomplishing their mission.
What is the F.O.C.A.S. Framework? I’m glad you asked…
FOUNDATIONS
- Audience Persona
- Messaging
- Branding
- Website
OFFER
- Offer
- Positioning
CONTENT
- Sales Letter
- Email Sequences
- Lead Generator
- Organic Social
- eNewsletters
ATTENTION & TRAFFIC
- Product Launches
- Paid Ads
- Boosted Posts
- Influencers & Friends
SUSTAINABILITY
- Automation
- Expanded Channels
- Metrics Tracking
If you’d like help getting F.O.C.A.S. for your organization, contact us and let’s chat about what that would look like.